WhySoBlue was a combined project of this Mother Daughter -duo - Jaya and Shweta Shivkumar who love fabrics and classic cuts. The whole idea behind WhySoBlue was to make sure that they can give every customer that dream outfit keeping in mind their style, taste and budget. They wanted each piece that reaches their customer to be distinctive and true to their individual personalities. All of their designs are absolutely exclusive , they hand-pick each fabric and sketch designs with a pretty interesting trial-and-error process until they lock on the final designs. Each customer is dealt with personally and each product that goes out is taken care of and checked and re-checked before packing it with lots of love