Simply Kitsch is a designer label that promotes Indian crafts through its versatile and one of its kind neoteric collections. The label work hands to hands with crafts community and artisans to design and curate bespoke collections that reflects the rich culture and heritage, celebrating the kitsch flavor of India. Simply Kitsch is a creative venture by designprenuer Ashish Kumar, an alumnus of prestigious National Institute of Design (NID), Ahmedabad, India and National Institute of Fashion Technology (NIFT), New Delhi, India.