KALP is a newly founded women’s wear brand for those fashionable women who want to maintain a crisp ethnicity in their increasingly westernized wardrobe today. It has been founded by Kalpesh Khatri, a graduate from National Institute of Fashion Technology, Hyderabad. Keeping in sync with the changing lifestyle of its customers, it presents a fashion venture through an online store wherein its customers can browse through the styles that KALP offers and make their selections. A modern take on heritage, KALP is all about minimalism. Its philosophy is a blend of versatile prints and earthy colors using traditional textiles of Rajasthan which includes block printing, dabu print and applique work. Kalp believes “It is always the simple that produces the marvellous”.