Awadhesh Poddar's label is all about individuality and the expression of craftsmanship, not about seasonal trends. His customers take delight in personal styling and unique designs. The Designer is a 2012 Design Innovation Academy (DIA) Noida, graduate. After completing his graduation, he worked with Jayshree International Export House as a Sr.fashion designer and designed for world’s top brand like Zara, Desigual, Forever21, Keds & Pets, Betsy Johnson, etc. Since fashion is about an expression of one's identity, his clothing is about his current consuming passion and inspiration, one of it being nature.