ANS is a lovely designer label by designers astha and siddharth, that creates products that are a conversation about the present transitional nature of India, creating products that dwell from the soil of their nation but mutate them to a more contemporary form. Often adding a twist to the banality of a craft, intentionally breaking the stereotypes and creating distinctiveness.
Ans believes in creating very light hearted work, there is no intense, super colossal hulky story behind.
Ans is a re-echo of travels in India , which is a richly inherited country, source to some great textiles . Ans is a travelogue in the form of clothing , converting the traditional use of a craft to a more modern and globally accepted collection of clothes.